On April 20-23, 2020 KaiserCommunication GmbH took part in the all-Russian festival of advertising and public relations "Week of PR and Advertising on the Yenisei" (YarPR). The festival has been held annually at Siberian State University for Science and Technology M.F. Reshetnev in Krasnoyarsk since 2003. Its special mission is to promote the image of the communication profession, to create a platform for the exchange of knowledge and experience in the communication community and to identify current trends in the field of social communication technologies.
Due to the spread of the coronavirus infection, the festival was held in a digital format via ZOOM. The Managing Director of the agency, Guntram Kaiser, and project leader, Alexandra Ogneva, gave online masterclasses for festival participants on the topics “PR thinking and its formation” and “Promotion of Russian companies and brands in Germany through PR.”